2016 — 2018
I began working with Sean in the spring of 2016 on a new Content Management System (CMS) that approached a variety of aspects of the content management process quite differently. Working directly with Sean I began refining the visual design and began to form a marketable, visual brand with some unique flare.
The first revisions of Sapwood featured softer colors, rich shadows, a flyout side panel, and many of its elements based on Google’s Material Design. However after some discussion and rethinking, Sapwood needed a User Experience (UX) that was more focused and nimble rather than using a preexisting framework. With that paradigm change came a new refined visual approach and a more delightful way of handling the interface.
With a new visual approach came a mascot. The Sapwood snake bonded together parts of the brand that needed more of a marketing pull. I began work on delightful illustrations to help illustrate abstract concepts, while at the same time - would begin to codify a fun visual language for zero states on pages, error screens, and the front-facing marketing assets of the CMS.
The last version of Sapwood featured a streamlined interface with a multi-functional omnibar across the top of the screen, refined selection tools, search tools, and additional tweaks to help users manage their sites faster.