The Everafter Confection Company

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Date

Spring 2012

Client

Personal Senior Project

The subject for my senior project was a study on how fairy tales and sweets intersect; and how that intersection could be adapted into a focused brand for a concept bake shop.

The Everafter Confection Company, simply ‘Everafter’ for short, began with close inspection of how food is a conveyor of stories and lore. Traditional dishes and sweets tend to carry some message or expression, and I chose to look for certain dishes that would marry neatly into celebrating classical folklore from around the globe.

Through this process I honed my visual style for illustrating silhouette figures that captured the moment ‘fate steps in’; Cinderella being granted her wish, the apple falling into Snow White’s hand, etc. Capturing each magical moment as it was told helped me form a very striking and welcoming illustration to complement each of the sweets chosen.

 
 
The Sorcerer’s Apprentice Hamantaschen Pastries and their 5-pointed start puff-box.

The Sorcerer’s Apprentice Hamantaschen Pastries and their 5-pointed start puff-box.

Cinderella’s Chocolate Twilight packaging featuring dark and milk chocolate.

Cinderella’s Chocolate Twilight packaging featuring dark and milk chocolate.

 

At the end of the six-month process, I had a complete ‘storefront’ of boxes, bags, wrappers, and labels for the University of Massachusetts: Dartmouth’s CVPA Senior Expo in May of 2012. At the expo the designs were showcased to faculty, fellow students, and the public. The concept and design was met with unanimous praise.

This particular project helped me focus on management of resources, deadlines, and interfacing with local print vendors. Designing for the real world, helped elevate the design and make the brand seem real.

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Everafter is a concept work that was produced for University of Massachusetts: Dartmouth’s Graphic Design VI program. The senior project was a self-assigned study, running from January to May 2012.

 
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