I’m Matt Willett.

I craft experiences and systems that serve.

A founding designer with 16+ years across product, systems, brand, and front-end. I help early-stage teams shape ambiguity into clarity and ship with confidence.

View my work ›

About me

I got my start in design at 16 in a vocational program, competing in SkillsUSA and placing 6th nationally. That early experience taught me something I've carried ever since: design is a discipline, not a decoration.

I went on to earn a BFA from UMass Dartmouth, where my senior thesis (a fully realized brand for a fictional confection company) confirmed my love of systems. Brand, product, type, motion, code. I've never been content staying in one lane, and for 16+ years that range has been my edge.

My philosophy is rooted in the Japanese concept of Teinei — doing things with care and conscientious intention. It's what separates design that merely works from design people remember.

Work history

Laylo

Head of Design May 2021 — present

Embark Veterinary

Design Consultant & Senior UX DesignerOctober 2019 — August 2021

Worldways Social Marketing

Creative Lead / Visual Media Designer August 2015 — October 2019

The ADK Group ›

Lead Graphic Designer August 2013 — May 2015

A few other things

Active mentor

I work regularly with emerging designers, especially those navigating the early career moments that tend to be under-resourced.

Media enjoyer

All visual storytelling- film, animation, theatre. If it tells a story through image I'm probably watching it or recommending it to someone who didn't ask.

Learning Japanese

Working my way through the language, mostly so I can enjoy the media I love the way it was meant to be heard.

SkillsUSA RI chair

I help judge and mentor student designers at the same competition where I got my own start. Paying it forward is non-negotiable.

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Capabilities

Why the lava-lamp?

The animated header of my portfolio is composed with a WebGL shader. I love axiomatic systems and ‘living design’. The smokey, plume-y, blobby forms are meditative to me. I’m fascinated with new tech and wanted to create something that visually represents how I see design- as a living and evolving flux that is visually compelling and dramatic, but also peaceful.